Singapore influencer network Gushcloud rebrands ahead of move into movie business
Updated: Mar 6, 2018
Influencer marketing network Gushcloud has rebranded following its acquisition by Korean firm Yello Digital Marketing Group last year.
The move comes as the firm announces geographical expansion beyond its Singapore homebase to Malaysia, Indonesia, Thailand, Philippines, Vietnam, and Korea, and ventures into the entertainment business through a new joint venture with veteran Singaporeans film producer Daniel Yun to create a new film company, Blue3 Asia.
The firm also has plans for joint ventures with Taiwanese entertainment portals AJTV and JUKSY to develop entertainment projects for North Asia.
The Gushcloud name is to remain, and only the logo will change, with the removal of the cloud icon.
Gushcloud old logo
Gushcloud was thrust into the spotlight in Singapore in March last year when local blogger Xiaxue exposed the company for paying celebrities to bad mouth the rivals of client Singtel. Singtel fired Gushcloud as a result. Gushcloud was acquired by Yello shortly afterwards.
Vincent Ha, chief strategy officer of Yello Digital Marketing and co-founder of Gushcloud said today that the acquisition of Gushcloud had allowed the team to aggressively expand regionally to build the largest and leading influencer marketing network in Southeast Asia.
“Together with my colleagues in the management team, we are focused and passionate to continue innovating in this space. We have plans to increase our presence in Asia with Japan and China next on our expansion list,” he said.
Gushcloud represents over 12,000 influencers and over 400 million subscribers in the region. The company recently partnered with Octane AI to launch a new self-help chat bot service for celebrities across Asia.